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Privacy Policy

1. Our privacy commitment

At Elementary Labs BVBA (hereinafter “Elementary Labs”, “we”), we aim to protect any personal data we hold and are committed to protecting your right to privacy. We do this by managing your personal data in a responsible way and by being transparent in our practices.

o You have no obligation to provide any personal data requested by us. However, if you choose not to, we may not be able to provide you with some services;
o We only collect and process your data for the purposes set out in this Privacy Statement or for specific purposes that we share with you and/or that you have consented to;
o We aim to collect, process and use as little personal data as possible;
o When we do collect your personal data, we aim to keep it as accurate and up to date as possible.
o Your personal data will not be shared, sold, rented or disclosed other than as described in this Privacy Statement.

2. What personal data do we collect?

The personal data we collect varies depending upon the purpose of the collection and the service we are providing you.

Generally, we may collect the following types of personal data from you directly:

o Personal contact data, such as your name, email address, physical address and telephone numbers;
o Communications with us, which may include details of our conversations via chat and/or forms;
o Browser history, such as pages accessed, date of access, location when accessed, and IP address;
We may also collect personal data about you indirectly when:

o you share content on social media pages

3. Why do we collect and use your personal data?

We collect your personal data so we can provide you with the best online experience. In particular, we may collect, hold, use and disclose your personal data for the following purposes:

o To process and answer your inquiries or to contact you in order to answer your questions and/or requests;
o To develop and improve our products, services, communication methods and the functionality of our websites;
o To understand and assess the interests, wants, and changing needs of customers, in order to improving our website, our current products and services, and/or developing new products and services;
o To fulfill other purposes disclosed at the time you provide your Personal Data.
We may also need your personal data to comply with legal obligations or in the context of a contractual relationship that we have with you.

When we collect and use your personal data for purposes mentioned above or for other purposes, we will inform you before or at the time of collection.

Where appropriate, we will ask for your consent to process the personal data. Where you have given consent for processing activities, you have the right to withdraw your consent at any time.

4. Your rights

Where we process your personal data, you are entitled to a number of rights and can exercise these rights at any point. We have provided an overview of these rights below together with what this entails for you. You can exercise your rights via hello@bakestrategy.com Please note that for identification purposes, you should provide us with a copy of your valid ID card or any other valid identification document.

4.1. The right to access your personal data and correction

You have the right to access, correct or update your personal data at any time. We understand the importance of this and should you want to exercise your rights, please contact us.

4.2. The right to data portability

Your personal data is portable. This means it can be moved, copied or transmitted electronically. However, this right only applies where:

o The processing is based on your consent;
o The processing takes place for the performance of a contract;
o The processing takes place by automated means;
If you wish to exercise your right to data portability, please contact us.

4.3. The right to deletion of your personal data

You have right to request that we delete your data if:

o your personal data is no longer necessary in relation to the purposes for which we collected it; or
o you withdraw the consent that you had previously given us to process your personal data, and there is no other legal ground to process that personal data; or
o you object to us processing your personal data for direct marketing purposes; or
o you object to us processing your personal data for Elementary Labs’ legitimate interests (such as improving overall user experience on websites);
o the personal data is not being processed lawfully; or
o your personal data needs to be deleted to comply with the law.
If you wish to delete the personal data we hold about you, please let us know and we will take reasonable steps to respond to your request in accordance with legal requirements.

4.4. The right to deletion of your personal data

If the personal data we collect is no longer needed for any purposes and we are not required by law to retain it, we will do what we can to delete, destroy or permanently de-identify it. For direct marketing purposes, we will delete, destroy or permanently de-identify your personal data 3 years after the latest contact with you, unless shorter or longer retention periods apply under applicable law.

4.5. The right to restriction of processing

You have the right to restrict the processing of your personal data if:

o you do not believe the personal data we have about you is accurate; or
o the personal data is not being processed lawfully, but instead of deleting the personal data, you would prefer us to restrict processing instead; or
o we no longer need your personal data for the purposes we collected it, but you require the data in order to establish, exercise or defend legal claims; or
o you have objected to the processing of your personal data and are awaiting verification on whether your interests related to that objection outweigh the legitimate grounds for processing your data.
If you wish to restrict our processing of your personal data, please let us know and we will take reasonable steps to respond to your request in accordance with legal requirements.

4.6. The right to object

You have the right to object to the processing of your personal data, for which you can contact us at any time.

4.7. The right to lodge a complaint with a supervisory authority

You have the right to lodge a complaint directly with the supervisory authority about how we process personal data.

5. How we protect your personal data

We understand that the security of your personal data is important. We make our best efforts - and require the same from any service provider and/or third party processor processing Personal Data on our behalf and under our instructions - to protect your personal data from misuse, interference, loss, unauthorized access, modification or disclosure. We have implemented a number of security measures to help protect your personal data. For example, we implement access controls, use firewalls and secure servers, and we encrypt personal data.

However, no electronic transmission or storage of information is 100% secure. Therefore, despite the security measures that we have put in place to protect your Personal Data, we cannot guarantee that loss, misuse, or alteration of data will not occur.

6. Sharing of your personal data

When we share your personal data with affiliates and other organizations, we make sure we only do so with organizations that safeguard and protect your personal data and comply with applicable privacy laws in the same or similar way that we do.

Your personal data will not be shared, sold, rented or disclosed other than as described in this Privacy Statement.

Your personal data will be shared with the following third parties for the purposes described:

o Third parties providing services on our behalf
We may employ third party processors or suppliers to perform functions on our behalf; examples include hosting or operating websites, sending e-mail and/or other communications, providing wireless services, data analysis and customer service. These third parties may have access to your Personal Data for the purpose of performing such functions on our behalf.

We may also disclose your Personal Data to respond to an emergency; or otherwise to protect the rights, property, safety, or security of third parties, visitors to the Web Sites or the public.

o Non-Personal Information
We may share non-personal information, such as aggregate user statistics, demographic information, and web site usage information with third parties, including affiliates and related companies of the group.

7. Link to other websites

Our websites may provide links to third party websites as a service to our visitors. This may include links from advertisers, sponsors and partners. This Privacy Statement does not apply to those websites. These websites operate independently and are not under our control. These websites may have their own privacy notices in place, which we strongly suggest you review if you visit them. Please review the privacy statement and terms of use posted on each website you visit. We are not responsible for the content of these websites, any products or services that may be offered through these websites or any other use of these websites nor for any data processing and privacy practices associated with such websites.

8. Automated decision-making and profiling

For some services, we and our third-party service providers may process your personal data using automated means. Such information may consist of your internet browser type, operating system, service provider, the web pages you viewed, the time you viewed them and for how long, demographic information about you (such as your age, gender, language, location and interest areas, where available) and what web pages you looked at before viewing the current page. We use this information to get a better idea of how our users interact with our web sites and then tailor and improve our websites accordingly. Such information generally cannot be linked to you individually, but if we can link it to you then we treat it as your Personal Data in accordance with this Privacy Statement.

We may also process your personal data for profiling purposes to predict your behavior on our website and targeted marketing activities for our products that may be of interest to you.

You can object to these processes in advance. You are also free to contact us at hello@bakestrategy.com for further information on such processing.

9. Cookies and other technologies

We may also collect personal data about you through the use of cookies and other technologies. Cookies are files that web servers place on your device. The use of cookies on the website allows you to enjoy more seamless visits and measures your behaviour on the website more accurately.

This may occur when you visit our sites or third-party sites and may include the following information:

o Information about your device browser and operating system;
o The IP address of the device you are using;
o Web pages of ours that you view;
o Links that you click while interactive with our services.
Please see our cookie policy for more information on this.